Tanger Center’s Premiere Engagement of Disney’s ALADDIN Generates Estimated $5.2 Million Impact in the Triad

Engagement Welcomed More than 22,700 Theatergoers
 

The premiere engagement of Disney’s’ ALADDIN at the Steven Tanger Center for the Performing Arts generated an estimated $5.2 million economic benefit to the Triad, particularly downtown Greensboro, from travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff. This figure is based upon a Touring Broadway League report which found that on average, Broadway tours contribute an economic impact 3.27 times the gross ticket sales to the local metropolitan area’s economy.

“We were delighted to bring Aladdin to Broadway’s newest home in The Triad,” said Jack Eldon, Vice President, Domestic Touring and Regional Engagements, Disney Theatrical Group. “We thank our partners at Nederlander, Professional Facilities Management, Inc. and the Steven Tanger Center for the Performing Arts, and the Triad community for warmly welcoming our show.”

ALADDIN, which was the second show in the First Bank Broadway, 2023-24 Season at Tanger Center, entertained more than 22,700 theatergoers and is among the highest one-week grossing shows at Tanger Center since its opening in September 2021, with $1.6 million in sales.

“Our First Bank Broadway continues to be a huge part of the success of the Tanger Center and an economic driver for our region,” said Matt Brown, Managing Director for the Tanger Center and Greensboro Coliseum Complex. “We look forward to more packed houses for Broadway in the spring as we host blockbusters Hadestown, SIX the Musical, TINA - The Tina Turner Musical, Moulin Rouge! The Musical and Harper Lee's To Kill a Mockingbird.”

About Aladdin

Aladdin, the hit musical based on the Academy Award^®-winning animated film, opened on Broadway at the New Amsterdam Theatre to critical acclaim on March 20, 2014 and quickly established itself as one of the biggest new blockbusters in recent years. Having played over 3,000 performances, the New York production is among the Top 20 longest runs in Broadway history. 

Hailed by The New York Times as “fabulous and extravagant,” the Broadway production has broken 16 New Amsterdam Theatre house records and spawned nine additional productions on four continents. Worldwide it has welcomed nearly 20 million people and can be seen currently on Broadway and on tour across North America, as well as in Japan and Spain, with a UK tour launching in November 2023 and a new production in Seoul, South Korea opening in Fall 2024. 

Produced by Disney Theatrical Group, under the direction of Andrew Flatt, Anne Quart and Thomas Schumacher, Aladdin features music by Tony Award and eight-time Oscar^® winner Alan Menken (Beauty and the Beast, Newsies, Sister Act), lyrics by two-time Oscar winner Howard Ashman (Beauty and the Beast, The Little Mermaid), three-time Tony Award and three-time Oscar winner Tim Rice (Evita, Aida) and six-time Tony Award nominee Chad Beguelin (The Prom, The Wedding Singer), with a book by Beguelin, and is directed and choreographed by two-time Tony Award winner Casey Nicholaw (The Book of Mormon).  

Aladdin, adapted from the animated Disney film and centuries-old folktales including “One Thousand and One Nights,” is brought to fresh theatrical life in this bold new musical. Aladdin’s journey sweeps audiences into an exciting world of daring adventure, classic comedy and timeless romance.  This new production features a full score, including the five cherished songs from the Academy Award-winning soundtrack and more written especially for the stage.

The animated film Aladdin was released by Disney in 1992 and was a critical and box office smash, becoming the highest-grossing film of the year. The film won the Oscar for Best Original Score and introduced the hit song “A Whole New World,” which won the second of the film’s two Academy Awards as Best Original Song.  The Peabo Bryson/Regina Belle recording of the tune soared to #1 on the Billboard Hot 100 chart.

Aladdin is designed by seven-time Tony-winning scenic designer Bob Crowley, eight-time Tony-winning lighting designer Natasha Katz, three-time Tony-winning costume designer Gregg Barnes and sound designer Ken Travis.

The production team also includes illusion designers Jim Steinmeyer and Rob Lake, hair designer Josh Marquette and makeup designer Milagros Medina-Cerdeira.  The music team is headed by music supervisor and music director Michael Kosarin, who also created the vocal and incidental music arrangements, joined by orchestrator Danny Troob and dance music arranger Glen Kelly. John MacInnis is the associate choreographer, Jason Trubitt is the production supervisor and Myriah Bash is the general manager. Anne Quart serves as executive producer.

The current North American tour has played in over 40 cities to more than a half million people since launching in October 2022.  A previous tour played to an additional nearly 3 million patrons.